MOLTEN BRAND
BRAND DESIGN
PACKAGE DESIGN
Molten Hot Sauce is a conceptual internationally-sourced brand built from exotic flavors curated from around the globe. Each of the developed sauces is a mix of region-specific peppers and complementary ingredients. The product is visually striking and welcomes a curiosity for taste exploration.
One of the main challenges of this project was redesigning the website entirely while still staying true to the already existing brand. The new design needed to feel refreshed but also consistent with the company’s visual language. Another challenge was balancing this visual storytelling with full functionality.
The research focused on understanding Coava as a brand, meaning its values, products, and visual identity. The research was conducted regarding the existing website and its user flows and needs for improvement. Some functions were confusing or broken, and the visuals lacked emphasis on the overall identity.
